As Nigerian households increasingly embrace technology to simplify everyday living, laundry care is evolving beyond a routine household chore into...
Brand and Marketing
MILO, a leading malt and cocoa beverage in Nigeria, has launched the MILO Text & Win Promotion, a nationwide consumer...
Nestlé Nigeria Recognises Outstanding Distributors, Reinforcing Its Commitment to Shared Growth Nestlé Nigeria has recognised 16 distributor partners whose sustained business performance has helped ensure the continued availability of Nestlé products to consumers across the country. The recognition celebrates the long-term partnerships that continue to create shared value by strengthening businesses, expanding market reach and connecting millions of Nigerian consumers with trusted brands every day. The Distributor Recognition honours partners who demonstrated outstanding national sell-out contribution and achieved consecutive volume growth in both 2024 and 2025. Against a backdrop of inflationary pressures, foreign exchange volatility and evolving consumer purchasing patterns, the recognition celebrates the resilience, agility and collaboration that enabled these partners to sustain growth while continuing to serve retailers and consumers across Nigeria. As part of the recognition, each recipient received a new distribution truck, reinforcing Nestlé Nigeria's broader commitment to strengthening its distributor network through investments in distribution infrastructure, inventory management tools, operational support and other initiatives that enhance efficiency, expand market reach and support long-term growth. Nestlé Nigeria works with more than 200 distributor partners, whose businesses collectively serve over 200,000 retailers across the country, helping make Nestlé products available to millions of consumers every day. Beyond connecting the company's manufacturing operations with consumers, this extensive distribution network supports thousands of Nigerian businesses and entrepreneurs across the retail value chain, sustains economic activity in communities nationwide and helps strengthen a broader ecosystem of retailers, logistics providers and service businesses that contribute to Nigeria's economy. Speaking at the recognition ceremony, Boladale Odunlami, Commercial Manager, Nestlé Nigeria Plc, said: "At Nestlé Nigeria, we believe our success is closely linked to the success of our partners. Our distributors play a critical role in ensuring that consumers across the country can access the products they know and trust every day. That is why we continue to invest in their growth and capabilities, not only to strengthen our business, but also to create shared value for the entrepreneurs and businesses that form an essential part of Nigeria's retail economy. Today's recognition celebrates distributor partners whose sustained performance, including consecutive growth over the past two years, reflects the resilience, consistency and long-term commitment that define strong partnerships. It also reflects our own long-term commitment to growing together while building a stronger and more resilient value chain." In addition to being recognised for their overall performance, two of the 16 distributors received special recognition for exceptional business recovery in 2025, acknowledging the resilience and determination they demonstrated in returning their businesses to growth despite a challenging operating environment. Responding on behalf of the recognised distributors, Alhaja M.D. Jolaosho, Chairman, SEDDT Nigeria Limited, said: "Running a distribution business isn't easy, and sustaining growth year after year takes the commitment of our entire team. We're honoured to be recognised by Nestlé for that effort. This recognition motivates us to keep investing in our business, serving our customers even better and continuing the strong partnership we've built over the years." By continuing to invest across its value chain, from suppliers and distributors to retailers, Nestlé Nigeria is strengthening a network of Nigerian businesses and entrepreneurs that help make quality, nutritious food and beverages accessible to millions of consumers while creating shared value in communities across the country. – Ends –
Pan African Reality Series Demonstrates How LG Technologies Are Transforming Communities, Empowering People and Creating Lasting Social Impacts. LG Electronics...
NESCAFÉ, Nigeria's leading coffee brand, has concluded the NESCAFÉ Next Level Promo, rewarding more than 41,000 consumers across the country...
The road to the 26th MILO Basketball Championship National Finals reached a significant milestone with the conclusion of the Western...
As part of activities marking World Food Safety Day, MAGGI engaged stakeholders across its value chain through a series of...
A new campaign designed to bring families and friends together through unforgettable football moments and immersive viewing experiences LG Electronics...
The road to the 26th MILO Basketball Championship National Finals continued with the successful conclusion of the Atlantic Conference, the...
Verve Strengthens Leadership in Africa’s Payments Ecosystem, Expands Global and Regional Acceptance Verve International, Africa’s leading domestic payment cards and tokens brand, continues to reinforce its leadership position in the continent’s evolving payments ecosystem, with over 100 million Verve cards issued, underscoring its scale, relevance, and sustained growth across multiple markets. This milestone reflects Verve’s ongoing commitment to advancing financial inclusion and enabling seamless, secure, and accessible payment experiences for millions of consumers and businesses across Africa and beyond. As part of its innovation-led strategy, Verve continues to expand the adoption of contactless payment solutions, enabling faster, safer, and more convenient transactions across retail and everyday payment environments, while enhancing the overall customer experience in a rapidly evolving digital economy. Verve has also significantly expanded its global online acceptance footprint through strategic partnerships with leading international digital platforms, including Google, Netflix, AliExpress, Temu, Spotify, Facebook, TikTok, Flywire, Adobe, Glovo, and others. These partnerships continue to enhance the ability of Verve cardholders to transact seamlessly on global platforms, reinforcing Africa’s integration into the global digital economy. In addition, Verve is deepening its African expansion initiatives, with increasing acceptance and usability of Verve cards across key markets such as Nigeria, Kenya, Uganda, and other African countries, further driving regional connectivity and cross-border payment convenience. Verve consumer-focused initiatives, including experiential campaigns, rewards programmes, and value-added offerings, continue to strengthen customer engagement while delivering meaningful everyday value to cardholders. Speaking on the development, Vincent Ogbunude, Managing Director, Verve International, highlighted the strategic importance of the expansion. “Reaching over 100 million issued cards is a defining milestone for Verve and a reflection of the trust we have built with consumers and partners across Africa. Our focus remains clear, delivering innovative, secure, and inclusive payment solutions that empower individuals and businesses while expanding access to both local and global digital opportunities.” He noted He added that Verve remains committed to deepening partnerships, accelerating innovation, and expanding access to payment solutions that continue to transform everyday financial experiences across the continent. Overall, Verve’s positioning reflects a clear ambition to build a connected, inclusive, and borderless payments ecosystem across Africa, where consumers and businesses can seamlessly transact locally and globally. By combining innovation, strategic partnerships, and customer-centric design, Verve continues to strengthen its role as a key enabler of digital commerce and financial inclusion on the continent. Verve remains firmly positioned at the forefront of Africa’s payments transformation, driving financial inclusion, enabling digital commerce, and delivering value-driven payment solutions that empower millions of users across Africa and beyond.
